Our Founder
Jimmie B. Strong
Founder | Sports, Entertainment, Private Client and Family Office Advisory
Jimmie B. Strong advises athletes, entertainers, founders, investors, family offices and high net worth clients on the legal, business and financial architecture behind long term wealth.
His work sits at the intersection of sports law, entertainment, corporate transactions, investment strategy, family office design, brand monetization, tax aware planning and professional service provider management.
Representative Focus
NIL, Student Athlete and Parent Advisory
Jimmie advises high school athletes, college athletes and their families on the business and legal decisions that follow athletic visibility.
Areas of focus include:
- NIL contract review and negotiation
- Brand partnership structure
- Sponsorship and endorsement agreements
- Agent selection and management
- Investor and advisor screening
- Parent education and decision support
- School, booster, collective and third party relationship review
- Career planning beyond eligibility
- Tax, entity and payment structure coordination
- Long term wealth planning before professional income arrives
Professional Athlete and Entertainer Advisory
For professional athletes, entertainers and creators, Jimmie helps build the operating structure around the career, not just the contract.
Advisory areas include:
- Representation strategy
- Agent, manager, attorney and advisor coordination
- Family office setup and management
- Endorsement and licensing opportunities
- Business entity formation
- Investment review and transaction structure
- Private equity and venture capital access
- Brand ownership and monetization
- Real estate, operating business and startup investment review
- Tax optimization in coordination with tax professionals
- Succession, estate and legacy planning coordination
- Professional service provider oversight
Family Office and Private Client Infrastructure
Jimmie works with clients whose income, reputation, relationships and deal flow require more than traditional legal support.
His family office and private client work includes:
- Building the client’s advisory team
- Coordinating attorneys, accountants, agents, managers, bankers and investment professionals
- Reviewing investment opportunities before capital is committed
- Structuring operating companies, holding companies and affiliated entities
- Designing governance around family, business and investment decisions
- Managing conflicts between business partners, family members, investors and representatives
- Supporting wealth preservation, growth and transfer planning
- Creating systems that allow clients to evaluate opportunities without being overrun by them
Sports and Entertainment Experience
Jimmie’s sports and entertainment work includes advisory services for athletes, entertainers, college programs and student athletes.
Notable experience includes:
- First three sports and entertainment clients included Floyd Mayweather, Jim Brown and Mookie Betts
- Adjunct Professor of Sports Law at Vanderbilt Law School
- Recipient of Harvard Law School’s Paul C. Weiler Sports and Entertainment Law Award
- Earned extensive sports and entertainment law coursework while at Harvard Law School
- Partner in ESQ Agency, a talent management agency representing athletes, writers, producers and creative artists
- Provides curriculum development and career development services to college sports programs and student athletes
Corporate, Investment and Transactional Background
Jimmie’s private client work is supported by a corporate and investment background that includes securities law, mergers and acquisitions, private equity, venture capital, emerging companies and fund formation.
Experience includes:
- President and Chief Executive Officer of The Advisory Incorporated, The Advisory PLLC and The Advisory Fund
- Former General Counsel of Rally Network, Inc., a creator economy platform focused on digital economies, cryptocurrencies and NFTs
- Former Chief Legal Officer of Rosmar USA, Inc. and Grupo Rosmar
- Former associate in Baker Donelson’s securities, mergers and acquisitions and emerging companies practices
- Advises venture capital funds, private equity funds, family offices, athletes, entertainers and entrepreneurs
- Works on fund formation, fund management, transaction structure, investor relationships and growth strategy
- Provides counsel on entity formation, intellectual property protection, capital strategy, governance and strategic expansion
Board, Investment and Operating Company Experience
Jimmie’s advisory work is shaped by firsthand experience as a lawyer, operator, investor and board member.
Current and prior roles include:
- Board Member, PRSM Healthcare
- Board Member, MMCV, Inc., a venture capital investment holding company and wholly owned subsidiary of Meharry Medical College
- Equity owner in Interventional Diabetes Center
- Equity owner in Everoom
- Investor and advisor to high growth technology startups
- President of Elite Construction Contractors & Design
- Partner in ESQ Agency
Education
Harvard Law School
Juris Doctor, 2014
Honors and activities
- Paul C. Weiler Sports and Entertainment Law Award
- Honors in Business and Finance for Lawyers
- Honors in Revitalizing America’s Cities
- Honors in Advanced Intellectual Property Law
- Harvard Association for Law and Business, Private Equity Chair
- Harvard Law TaxHelp, IRS Volunteer Tax Assistance Program Tax Preparer
- Bloomberg Law, Campus Representative
Morehouse College
Bachelor of Arts, Political Science, 2010
Honors and activities
- Valedictorian
- Phi Beta Kappa
- Golden Key International, President
- Kappa Alpha Psi Fraternity, Inc., President
- Morehouse College Accreditation Committee, Student Body Representative
International, Policy and Research Training
Jimmie’s early training included international business, public policy and financial research through the Institute for International Public Policy Fellowship and Graduate School Scholarship.
Selected experience:
- World Bank and United Nations onsite training in international relations
- International business and European Union economic structures coursework in Rome, Italy
- Economics and statistics coursework at the University of Maryland Graduate School of Public Policy
- Spanish immersion study in Santiago, Dominican Republic
- Congressional Research Service summer analyst, International Trade and Finance Section
- Georgia General Assembly intern supporting Banking, Economic Development and Regulated Industries Committees
How Jimmie Serves Clients
Jimmie’s work is built for clients whose careers, businesses and capital attract opportunity before they have the infrastructure to manage it.
He helps clients answer the questions that carry legal, financial and career consequences:
- Who should represent me
- What should I sign
- How should I get paid
- Who should manage the money
- Which opportunities deserve attention
- Which investments should be declined
- How should my business interests be structured
- What needs to be protected before visibility increases
- How do we build wealth without creating unnecessary risk
- Who is accountable when advisors, agents, managers and investors are involved
Personal
Jimmie resides in Memphis, Tennessee with his wife, Aftan, Chief Magistrate of Shelby County Juvenile Court, their son Jettsen and their daughter Ainsley.
His work is grounded in relationship building, disciplined structure and the belief that talent needs infrastructure before it can become legacy.
